Professor of Marketing
My association with Notre Dame spans half a century; little did I know when I first came here as an undergraduate student off the family farm in Illinois that this would be the case. Because what started in the 1960s as a decision on where to go to college became, in the 1980s, a decision on where to continue my academic career, and I have been on the faculty of the Department of Marketing ever since.
Notre Dame’s Catholic identity—and its attendant concern with advancing the common good—has made this an especially supportive place to pursue my research, which focuses on social, environmental, and ethical issues facing marketing. Recent work has centered on normative perspectives for ethical and socially responsible marketing, emerging ethical concerns in advertising, and data privacy in marketing.
In addition to numerous journal articles published with colleagues, I have written several books on marketing ethics, the most recent being a second edition of the casebook Ethics in Marketing: International Cases and Perspectives.
I have been honored to be recognized for my research at different points in my career, never more so than in 2011. That’s when I became the second member of our department to receive the Lifetime Achievement Award from the Marketing and Society Special Interest Group of the American Marketing Association, joining my colleague of nearly 30 years, William Wilkie.
In the classroom, I teach business and marketing ethics courses for MBA students and undergraduates. It was my pleasure to serve as chair of the Department of Marketing for a decade, and I have been involved in many service activities both on and off campus. I have especially enjoyed the opportunity to speak to more than 30 Notre Dame clubs across the United States over the years.
Visiting these clubs and seeing the enthusiasm for Notre Dame among our alumni and friends, I can’t help but think back on my own journey here and what a rewarding experience it has been.